Volvo S60 Concept, 2009

Volvo S60 Concept, 2009

 

  

The Scandinavian inspiration
The front of the Volvo S60 Concept sports the enlarged iron mark in the trapezoidal grille. The two lamps that flank the grill emphasise the vertical stance of the front and highlight the bonnet's V-shape. The angled headlamps flow up into the strongly sculptured bonnet and combined with the lower air intake's reverse trapezoidal shape, this gives the concept car a very expressive "face".

Viewed from the side, the concept car's slim coupe roofline and window graphics are accompanied by an entirely new shoulder line, forming a gentle double wave, stretching from the headlamps all the way to the rear. Both the seven-spoke 20-inch wheels and the tread of the low-profile tyres have been specially designed, while the bronze-painted brake callipers match the "Warm Liquid Copper" livery.

The unique rear parallelogram doors offer a spectacular show when they are opened and closed. Door opening is initiated by pressing a button and the movement starts off in the traditional way. In the next phase, the forward section swings out away from the car's body and the door glides parallel with the side of the car until it reaches its end position by the rear wheel. Since the car does not have a B-pillar between the front and rear seats, this door configuration offers exceptionally generous entry and exit access.

The transparent attachment of the door mirrors illuminates and becomes part of the indicator function. The panorama roof is another ingredient that contributes to the concept car's airy Scandinavian aura.

The Viking longboats in the headlamps
In each of the headlamps, the lights create a silhouette of two miniature Viking longboats sailing side by side, one for main beam and one for dipped beam. When driving in the dark, the light is reflected from the concealed, upward-facing High Performance LED bulbs, projected ahead by the ships' filled sails.
A closer look reveals more detail. The compact cooling system for the LED bulbs has protruding cooling blocks made out of aluminum, semi-visible under the ships' hulls. This design creates the illusion of shimmering glass panels that float above a dark and mysterious Scandinavian sea.

The Inspiration from the racing track
The tail lamps, which follow the curve of the rear shoulders, are as advanced as the headlamps. When switched off, the lamp panels show no trace of the traditional red or yellow. But when activated, the position marker lights, brake lights and turn indicators come on in their correct colours with the help of LED bulbs. The solid glass panel is sectioned into horizontal "slices" that create the visual impression of a three-dimensional architect drawing when the lights come on.
At the rear there is also a retractable diffuser that adjusts with vehicle speed to give better aerodynamic properties.

New technology detects pedestrians in the danger zone
The Volvo S60 Concept also presents a safety innovation that can detect a pedestrian who steps out into the path of the car and the car's full braking power is automatically activated if the driver does not respond to the danger. The technology, Collision Warning with Full Auto Brake and pedestrian detection, will be introduced in the all-new Volvo S60.

Elevates the brand's image
The Volvo S60 Concept was created to pave the way for Volvo Cars in one of the automotive world's most focused segments, characterised by razor-sharp competition.

Volvo S40, 2008

Volvo S40, 2008

When the current generation of the Volvo S40 and V50 were introduced in 2003, Volvo Cars had its sights firmly set on younger buyers with high demands on sportiness and premium feel.

The new Volvo S40 and new Volvo V50 are making a joint entry onto the market with considerably refined design. A range of new features further sharpens their competitive edge in the hunt for discerning young car buyers.

Fresh figures from both the US and Europe show that the company's focus on younger target groups has made a significant contribution to sales.

It's the figures for the USA that are most noteworthy:

* The proportion of S40 buyers under 35 years of age has increased from 23 percent to 45 percent.
* The proportion of singles has risen by 10 percent, from 30 to 40 percent.
* The overall average age of S40 customers has dropped by ten years from 50 to 40.

In Europe, the proportion of V50 buyers whose main alternative was a premium car such as the large German makes is now touching 47 percent - compared with 24 percent for the previous Volvo V40.

The proportion of customers younger than 44 years has risen by ten percent from 45 to 55 percent. And in Europe too, it is the more emotional reasons for purchase that are gaining ground among V50 buyers, more of whom are families with children than in the case of the S40.

Improved storage

Both design and technical refinements in the new Volvo S40 and V50 focused on improving the models' already highly appreciated characteristics and on tackling weaknesses identified by customers, for instance when it comes to interior storage space.

Sharper driveline range

The driving characteristics are already among the most renowned strengths of the two models.

One new feature is that the T5 engine gets a performance hike of 10 horsepower, giving an output of 230 hp. There are also five other petrol engine versions available, plus a bio-ethanol Flexifuel variant:

* 1.6 100 hp
* 1.8 125 hp
* 1.8F 125 hp (Flexifuel)
* 2.0 145 hp
* 2.4 140 hp
* 2.4i 170 hp

Diesel engines, which account for 55 percent of S40 and V50 sales in Europe and 25 percent in total:

* 1.6D 109 hp
* 2.0D 136 hp
* D5 180 hp

One change here is that during the second half of 2007 the D5 engine will also be available with a manual gearbox, offering the driver no less than 400 Nm of torque compared with the automatic transmission's 350 Nm. This engine is one of the first to meet the expected Euro 5 European exhaust emission levels.

The E85-powered (85 percent ethanol, 15 percent petrol) Flexifuel variant producing 125 hp is becoming increasingly competitive. The Volvo S40 and V50 Flexifuel are sold in nine European countries and in 2007 account for 8 percent of these models' total sales.

Volvo C30, 2007

Volvo C30, 2007

With the new C30, Volvo makes its debut in the segment for two-door premium cars.
The sporty design, with two doors, four individual seats, and a glass tailgate, aims to give a young and dynamic group of customers "a Volvo of their own."

During the development phase of the C30 project, Volvo Car Corporation has organised customer clinics in a number of European countries. People living in urban areas with accelerating careers and an intensive lifestyle were invited to judge the car's design and technical content.

For an active life in urban areas
Volvo has focused primarily on singles, or couples without children who see the car as an entertaining tool for keeping up with their intense lives. When they buy clothing, home furnishings, or electronic devices, design and brand are very important factors - and they choose cars in the same way.

Design Concept preview in Detroit
The international customer clinics confirmed that the project was on the right track - and at the Detroit Motor Show in January 2006, Volvo offered a glimpse of the coming production model by displaying the C30 Design Concept.

The concept car was subsequently put on display at numerous auto shows, and Volvo Cars has also organised international events with specially invited guests, in cities such as Milan.

Dynamic front and fast silhouette
The design of the production-ready model is in tune with the Volvo C30 Design Concept. The front will retain its dynamic character, with the angled headlamps and the low, wide grille.

Viewed from the side, the distinct wheel housings in contrasting materials, and the sloping roof give the new C30 a fast silhouette, which is further enhanced by the extreme boat-shape of the side windows. This is created by the narrowing roof and the wide shoulders.

The shoulders at the rear are powerfully rounded and are accentuated by the horseshoe shaped lighting pattern of the tail lamps, and the glass tailgate. The spoiler at the upper edge of the tailgate is available in two different versions.

Styling for individualists
The possibility of adapting the car to their personal taste is high on the wish list among the intended buyers.

A specially designed body kit with larger exhaust pipes is available fully colour coordinated or in dual tone. To further personalise the car, the body kit can be combined with a lowered sport chassis and 18" wheels.

The body kit is available in many colours to create a wide range of possibilities for exciting personal combinations.
Styling items available for the interior are a sport steering wheel and sport gear lever with aluminium inlays, brushed aluminium pedals, and specially designed C30 carpets.

The Volvo C30 will be introduced with, for example, an entirely new colour: Cosmic White Pearl. Equipped with the body kit in brown Java Pearl, the car will strongly recall the Volvo C30 Design Concept.

Room for four adults
The new C30 has room for four adults thanks to the two separate seating positions in the rear seat, with generous head- and legroom. The rear seats are slightly centred to provide a feeling of space and a good forward view. It also makes communication between front and rear occupants much easier.

The space between the seats also makes the thin, visually floating centre stack clearly visible from the outside through the glass tailgate.

The centre stack is available in four different versions. Completely new is the Virtual White inlay, inspired by the modern, glossy surfaces of the worlds of sport and computers. The same material is also used in the doors.

A striking version with surf-patterned aluminium is also available as an accessory, and has been inspired by the C30 Design Concept.

Personal interior choices
The interior program has also been designed to meet the target group's expressed wishes for personal choices. Even the base program offers, for example, upholstery in red and blue. There are also black upholsteries that can be accentuated with contrasting red carpeting.

The volume target is 65,000 cars a year. Volvo expects that 75 percent of the buyers will be in Europe. The largest markets are Italy, Germany, Spain, Great Britain, the USA, France, Sweden, and Holland.

The new C30 will make a firm impression in a segment that is new for Volvo - and the intention is that at least three out of four Volvo C30s will find customers who do not currently drive a Volvo.